The Alcolin Cricket ad will be flighted on Super Sport 2 during the Cricket World Cup – from Friday 18th March until the final on Saturday 2nd April 2011. There will be 2 slots during each game as well as one slot during the highlights.
Why Television? Heidi Masters, Marketing Manager at Permoseal says: ‘We are investing in our brand, through TV, as it is a perfect fit for Alcolin. We have a great TV ad that the country will enjoy seeing and it’s the Cricket World Cup. Consumers are driven by packaging, price, quality, stock availability and good merchandising, but just as vital are top-of-mind-awareness, trust and brand credibility – TV helps us bring these vital messages about the brand directly to our primary target market – cricket loving consumers who are likely to do DIY tasks at home.’
You can click on this link to see the ad: